Association Strategy and 21st Century Transformation

DDB Consulting is the National Association Strategy and 21stCentury Transformation Consulting brand of the DDB Group.
 

Transform to the “Power of Member” 

DDB Consulting specializes in advising and supporting associations in significant transformation, from innovative strategy to execution and with an unrelenting focus on results.   

With the new digital economy creating significant disruptions and opportunities in the association world, our team of talented individual partners work with leading association executives to master 21 Century Change and Digital Transformation. Drawing on our understanding of associations, and the opportunities, and challenges presented in the digital economy, combined with our leadership in association transformation, and organizational change, we deliver unparalleled results. 

Our History

DDB Consulting has a long history as the leader in transformation consulting, from our pioneering Three R Association approach to our current focus on 21st Century Change and Digital Transformation. The DDB Consulting business today is founded on a rich consulting history and heritage. The creation of AM2 Consulting in the 1990s, from an industry-defining move combining the strategic expertise of the Member Focus Initiative and the operational improvement capability of Launch Critical, signaled a new chapter in the association consulting industry. AM2’s  “Association Transformation” philosophy and capability delivered a new level of client value from strategy to implementation consulting and anticipated the industry’s move to multi-disciplinary consulting. Building on its early success, DDB Consulting continued its growth and market leadership with the integration of multiple disciplines including full association launch leadership.

DDB Consulting continues to build on this strong association strategy, program and management consulting legacy and today, with its 21st Century Change and Digital Transformation focus, is again driving the new association business transformation agenda of its national clients. 

National Head of DDB Consulting 

Doug Benns, National Head of DDB Consulting and Member of the Group Executive Outside Partners Committee. 

During the 90s, Doug worked with many association transformation projects including early strategy for upcoming digital, online, technology implementations and services, in AM2 early stage and  through RT Group, which he helped start in 1996, before the company was transformed via merger in 1998. In 1999, Doug was promoted to Vice Chairman and became responsible for all association business and development work. In 2005 the company was sold. In 2005 AM2 continued to grow as a leader in association turnaround and evolved into what is now known as DDB Consulting.
 

As a CEO and a member of the DDB Consulting Outside Partner Executive Committee, Doug Benns holds a number of different roles, including head of business development, lead consultant, and chief strategy officer for DDB the group. Doug has served on multiple association and industry advisory boards.